Hospitality Assured

Hospitality Assured is the Standard for services & Business Excellence in the hospitality industry. It is championed by the Institute of Hospitality, formerly the Hotel and Catering International Management Association (HCIMA) and supported by the British Hospitality Association (BHA).

The standard is endorsed by the British Quality Foundation and the Quality Scotland Foundation as meeting the criteria in the EFQM Excellence Model which is owned by the European Foundation for Quality Management (EFQM). It is the only standard within the Hospitality industry that focuses on the customer experience.

The process for achieving Hospitality Assured recognition is rigorous. It takes into account overall customer opinion and considers all aspects of service from the customer point of view. This is an accreditation that is not achieved easily. It is an ongoing process that provides a series of performance indicators against which an organisation can continually judge and measure itself.

Hospitality Assured gives customers the opportunity to choose an organisation where high quality service is guaranteed and can, therefore, be expected with confidence.

The hallmark of Hospitality Assured accredited organizations is a genuine powerful desire to exceed customer expectations, within a climate of continuous improvement and business excellence.

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